A Third-Generation Woman Who Joined Her Family's Long-Established Japanese Confectionery Shop without Pay Faced Fierce Opposition From the Craftsmen Who Told Her Not to "Destroy Tradition," but She Was Determined to Embark on Management Reform.

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Himeji Castle, a national treasure and World Heritage Site, towers above in pure white. A leisurely 15-minute walk west from the main street overlooking the magnificent castle, leads to a small, secluded Japanese confectionery shop. A flashy flag flutters in front of the shop, making it hard to believe that this is a long-established confectionery shop.