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A Third-Generation Woman Who Joined Her Family's Long-Established Japanese Confectionery Shop without Pay Faced Fierce Opposition From the Craftsmen Who Told Her Not to "Destroy Tradition," but She Was Determined to Embark on Management Reform.

Summary by toyokeizai.net
Himeji Castle, a national treasure and World Heritage Site, towers above in pure white. A leisurely 15-minute walk west from the main street overlooking the magnificent castle, leads to a small, secluded Japanese confectionery shop. A flashy flag flutters in front of the shop, making it hard to believe that this is a long-established confectionery shop.
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Himeji Castle, a national treasure and World Heritage Site, towers above in pure white. A leisurely 15-minute walk west from the main street overlooking the magnificent castle, leads to a small, secluded Japanese confectionery shop. A flashy flag flutters in front of the shop, making it hard to believe that this is a long-established confectionery shop.

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toyokeizai.net broke the news in on Saturday, October 18, 2025.
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