US EditionA Report by Avante Confirms that Millennials and Generation X Account for 40% of the Population and a Large Part of Brand and Media Consumption in Spain.
Summary by Agencias Y Medios De Comunicación
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The battle that brands and media outlets are currently waging to win over consumers isn't just affecting younger generations. Both Generation X (45-54 years old) and Millennials (30-44 years old) seem to still have the upper hand in terms of consumption, media, and purchasing decisions. This is demonstrated by the new report from AVANTE | the media agency that joins… Origen
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