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A Q&A about fizik's helmet range with Extra UK brand manager Hannah Wilson

Summary by BikeBiz
Earlier in April, fizik announced the launch of their new helmet range,  with options for every discipline. We had a chat with Extra UK’s Hannah Wilson, who sheds light on fizik’s entrance into the helmet market, touching on the key selling points of their new range, including MIPS safety and retailer support. Fizik is well-established in saddles and shoes. Talk us through the decision-making process behind entering the helmet market at this tim…
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BikeBiz broke the news in on Wednesday, April 16, 2025.
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