Erling Haaland, Vozinha and Lamine Yamal have been the most valued footballers on Instagram during the 2026 World Cup celebration. This is certified by a study by Francesc Pujol, professor at the University of Navarra, who has monitored the evolution in this social network of more than 1,200 football players participating in the tournament to analyze their link with sports performance and commercial return.
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Erling Haaland, Vozinha and Lamine Yamal have been the most valued footballers on Instagram during the 2026 World Cup celebration. This is certified by a study by Francesc Pujol, professor at the University of Navarra, who has monitored the evolution in this social network of more than 1,200 football players participating in the tournament to analyze their link with sports performance and commercial return.