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A New Toy Brand May Just Be Setting a New Standard in the Kids' Toy Industry

iYofe introduces detailed 1:1 ride-on truck replicas with advanced safety and parental controls, targeting parents seeking premium, design-focused toys, debuting at Walmart Black Friday.

LOS ANGELES, Nov. 19, 2025 /PRNewswire/ -- Just in time for the 2025 holiday shopping season, iYofe, a Los Angeles-based luxury kids' toy brand, is making its debut at Walmart with four exclusive Black Friday deals.

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Helena Independent Record broke the news in Helena, United States on Thursday, November 20, 2025.
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