'A moving goal post': Schools, athletes navigate shifting NIL landscape
- The NCAA's NIL policy changes in July 2021 allowed college athletes to profit from their name, image, and likeness.
- Driven by lawsuits alleging antitrust violations, the NCAA altered its rules to allow student-athletes to receive compensation.
- Collectives and marketing agencies like Every True Tiger Brands emerged to facilitate NIL deals and financial literacy training.
- Bill Carter stated, "collectives are for-profit business entities from this point forward," clarifying their financial structure.
- Upcoming settlements and revenue-sharing models may further reshape college sports, requiring schools to adapt to the evolving NIL landscape.
18 Articles
18 Articles
Know the Law: Navigating pitfalls related to using AI for NIL
Student-athletes may be tempted to use AI tools like these to assist their NIL activities, mainly due to their accessibility and low cost. However, they should evaluate potential issues involved with using AI for NIL activities. Below is a partial…
Michael Vick Wants Players To Leave For More NIL
Michael Vick is the new college football coach at Norfolk State. He understands the challenges of NIL at a small school and will encourage his players to do what is best for them even if it could hurt his team in the short term. The 44-year-old does not want to be naïve to reality! Vick, a native of Newport News, will coach college football just a few miles from where he grew up. The Spartans won only nine total games in the last three years so …
Beyond the Court: NIL, Student Managers, and the Expanding Definition of Marketability in College Sports
When the NCAA made the groundbreaking decision to allow student-athletes to profit from their Name, Image, and Likeness (“NIL”), it introduced an entirely new dimension to collegiate athletics. In doing so, the NCAA also opened the door to an unpredictable and constantly evolving marketplace. Since the rule change, athletes around the country have signed NIL deals worth significant sums of money in exchange for their commitment to programs, a ne…
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