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A Good Image and High Potential for Organic Wines
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The ObSoCo study (Observatoire Société et Consommation) highlights for the first time, in the framework of Millésime Bio, the next edition of which will be held from 26 to 28 January 2026, the strong attractiveness of organic wines among young people. Their positive image lies in their clear alignment between societal expectations and agricultural practices. It remains to the sector to secure, explain and value its model. Environment, pleasure a…
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