US EditionBump S1 2025: the Advertising Market Continues, Driven by Digital, Tv and Press Press - the Media Leader
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Digital is driving the growth of the French advertising market in the 1st half of 2025. This is shown by the BUMP study (Unified Barometer of the advertising market) established by Kantar with France Pub and Irep for the 1st half of 2025. A global growth (more...)This article A French advertising market that lands after an atypical year 2024 appeared first on La Revue du Digital.
While the market as a whole is holding steady with revenues up 4.3% in the first half of the year, the press and TV have suffered significant losses with -7.7% and -4.7%, according to the Bump unveiled this Wednesday, September 10.
This Wednesday morning, Irep, France Pub and Kantar Media unveiled the BUMP (Unified Barometer of the Public Market) for the first half of 2025. The French advertising market reached €9.166 billion in net revenues for all media, up +4.3% compared to the S1 2024 and +10.8% for digital. "This increase is part of an uncertain economic and political context," explains Christine Robert, Irep's managing director, and is mainly explained by the sustain…
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