A decade later, local author revisits Big Pharma with updated book - Evanston RoundTable

Evanston RoundTable

A decade later, local author revisits Big Pharma with updated book - Evanston RoundTable

When longtime Evanston resident Martha Rosenberg, who served as the RoundTable’s editorial cartoonist for two decades, considered updating her 2012 book on Big Pharma and Big Food, she especially focused on marketing. “DTC [Direct to Consumer] advertising has become so ubiquitous that it is a primary, if not the main, source of revenue for media outlets, which I believe explains the dearth of reporting on harmful effects,” she said in a Q&A. “Th…