US EditionA Chaotic Moment for Pharma Marketing: Q&A with Julius Ramirez – RamaOnHealthcare
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A Chaotic Moment for Pharma Marketing: Q&A with Julius Ramirez – RamaOnHealthcare
Stricter regulations on a fragmented media landscape is forcing the industry to rethink marketing.Pharmaceutical Executive: What makes this moment chaotic for Pharma marketers?Julius Ramirez: We’re at a moment of significant disruption across the healthcare and marketing landscape. Pharma marketers are being asked to do more with less—reach more specialized audiences, demonstrate greater ROI, and stay [...]
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