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A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship’

  • Target announced the end of its diversity, equity, and inclusion programs, prompting backlash from social justice organizers, including Pastor Dr. Jamal Bryant of New Birth Missionary Baptist Church.
  • Pastor Dr. Jamal Bryant called for a nationwide boycott of Target to start on Black History Month's first day during a news conference on January 30, 2025.
  • Tabitha Brown urged customers to reconsider the boycott, stating that withholding dollars would harm Black businesses more than Target.
  • Some Black consumers are considering boycotting Target, while others accuse Black business owners of selling out their community.
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The Conversation broke the news in on Monday, February 10, 2025.
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