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A bespoke card is created for a mum every second during ‘Mother’s Day fortnight'
Moonpig data shows UK mothers receive 85% more cards than on Valentine’s Day and send an average of 13 cards and 15 gifts annually, highlighting their key role in gift buying.
- Across the UK's Mother’s Day fortnight, Moonpig reported a bespoke card for a mum is created every second.
- Moonpig's research showed mums do the bulk of card and gift buying, with 346 million cards and 395 million gifts sent annually across the UK.
- The retailer found 85 per cent more cards are sent for Mother’s Day than Valentine’s Day and two-and-a-half times more flowers are delivered to mothers than lovers.
- A quarter of card buyers wait until the final 48 hours, and Rachael Halliday, spokesperson for Moonpig, said the data shows mums drive the UK's gift economy.
- Survey figures indicate motherhood now includes wider maternal figures, with 22 per cent relying on this network including mothers‑in‑law and grandmas , while 27 per cent turn to a work mum and 17 per cent to an unrelated 'auntie'.
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Leaning Left2Leaning Right0Center19Last UpdatedBias Distribution90% Center
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C 90%
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