US EditionSuper Bowl 2026: Record Viewership, $1.8 Billion Impact & Bad Bunny's Marketing Power - Archysport
2 Articles
2 Articles
The Super Bowl's figures are overflowing to the disproportionate US standards. In the global sport calendar, the last game of the National American Football League (NFL) is the most coveted candy for brands with financial muscle, ahead of the final of the European Champions League. It was corroborated in its LX edition, which confronted the New England Patriots with the winners, the Seattle Seahawks, on February 8. The event attracted 125.6 mill…
Super Bowl 2026: Record Viewership, $1.8 Billion Impact & Bad Bunny's Marketing Power - Archysport
The numbers surrounding Super Bowl LXI, played on February 8th, 2026, continue to astound, even by American standards. The NFL’s championship game is the most coveted showcase for brands with significant financial muscle, surpassing even the UEFA Champions League final in terms of marketing appeal. This year’s edition, which saw the New England Patriots face the Seattle Seahawks, attracted 125.6 million viewers across television and streaming pl…
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