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91% of Marketers Waste Days Reacting to Underperforming Campaigns, Bleeding Ad Spend
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91% of Marketers Waste Days Reacting to Underperforming Campaigns, Bleeding Ad Spend
More than half (53%) of marketers are failing to use data insights to consistently drive... The post 91% of Marketers Waste Days Reacting to Underperforming Campaigns, Bleeding Ad Spend appeared first on UK Tech News.
Marketers powerless to act on underperforming activity - DecisionMarketing
The rise of AI might be proving a boon for some areas of marketing but it is having a major impact on campaign reporting, meaning brands are often unable to act quickly enough to pull or adjust failing activity. So says a new study from marketing data intelligence company Adverity, which reveals more than half (53%) of marketers are failing to use data insights to consistently drive campaign action. Worryingly, some 91% take at least several day…
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