In 1935, badminton world champion Jack Purcell designed a shoe to meet the demands of the sport. It later became a cultural staple. It had a low-profile silhouette, a herringbone rubber outsole for traction, with a smile applied across the toe, inspired by Jack’s nickname, ‘The Smiler’. The shoe was named the Converse Jack Purcell. Shortly after, athletes, actors, musicians and creators across generations embraced the iconic style. Ninety years …
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