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Some shoppers say ‘not a chance’ they’ll Buy American booze if Ontario brings it back
Premiers are weighing a return of U.S. liquor as Ontario’s Doug Ford signals support only for a trade deal that protects tariff-hit sectors.
Prime Minister Mark Carney told provincial premiers on Thursday that a trade deal with the United States likely requires lifting the ban on American alcohol, which has been in place since 2025.
The ban serves as retaliation for President Donald Trump's tariffs, though Ontario Premier Doug Ford recently signaled openness to reversing course if a "fair deal" protects industries hit hard by trade duties.
Newfoundland and Labrador Premier Tony Wakeham claimed all premiers agreed to restore U.S. alcohol sales during a call with Carney, but Ford has not confirmed this, while other leaders remain silent.
Many shoppers, including Toronto resident Peter Olson, say they will continue boycotting American products even if they return to Liquor Control Board of Ontario shelves, citing preference for Canadian alternatives.
Residents like Connor Gillet and Marquita Stewart oppose the return of U.S. labels, citing broader boycotts of American goods or dissatisfaction with United States trade actions.