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FTC sues Amazon, accusing the e-commerce giant of misleading advertisers
- On Monday, the Federal Trade Commission and 22 states sued Amazon in federal court, alleging the company secretly inflated prices in its online search advertising auctions.
- The lawsuit alleges Amazon raised minimum ad prices through undisclosed surcharges applied over seven years, affecting more than 1 million brands and sellers required to advertise on the platform.
- "The impact can be staggering," FTC Chairman Andrew N. Ferguson said, noting that Amazon misled millions of advertising customers and higher costs were largely passed on to American consumers.
- Following the announcement, Amazon shares fell 3% in afternoon trading, while the lawsuit seeks civil penalties and potential recovery of billions of dollars in harm.
- The FTC settled a prior case against Amazon for $2.5 billion last year over deceptive Prime subscription practices, reflecting intensified regulatory scrutiny of the retailer's business operations.
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FTC Plans Lawsuit Against Amazon Over Alleged Advertising Price Manipulation
نُشر هذا المقال أولاً عبر Cedarnews.net. لمتابعة المزيد من الأخبار والتقارير الحصرية، زورونا على موقعنا. The U.S. Federal Trade Commission plans to file a lawsuit against Amazon, alleging that the e-commerce giant deceived advertisers by manipulating prices for advertisements on its platform, according to a report Monday. The planned case would target Amazon’s advertising business, a major source of revenue for the company, and represents a new …
FTC sues Amazon, accusing the ecommerce giant of misleading advertisers
·Englewood Cliffs, United States
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Channel News Asia+3 Reposted by 3 other sources
FTC to file lawsuit alleging Amazon deceived advertisers, WSJ reports
Aug 31 : The U.S. Federal Trade Commission plans to file a lawsuit against Amazon.com, alleging that the company manipulated prices for advertisements on its e-retail platform, the Wall Street Journal reported on Monday, citing agency officials.
·Singapore, Singapore
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Coverage Details
Total News Sources16
Leaning Left1Leaning Right1Center7Last UpdatedBias Distribution78% Center
Bias Distribution
- 78% of the sources are Center
78% Center
11%
C 78%
11%
Factuality
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