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Apple launches into foldable market as iPhone Duo sales begin

Apple’s first foldable starts at $1,999 and ships with limited inventory as preorder demand quickly pushed delivery estimates into late January.

  • On Friday, October 23, 2026, Apple launched the iPhone Duo, its first foldable smartphone, starting at $1,999. Intense demand exhausted online stock within minutes, pushing delivery estimates to January 25, 2027.
  • Apple introduced the iPhone Duo in September to challenge foldable competitors like Samsung Electronics, featuring a 7.6-inch inner display and slim 5.2mm profile powered by the A20 Pro chip.
  • Reviewers praised the polished design and hinge, but many criticized the absence of Face ID and a dedicated telephoto lens. Tech commentator Marques Brownlee said the $1,999 device is "probably a no" for average users.
  • Apple characterized customer interest as "nothing short of extraordinary," yet limited inventory constrained walk-in availability. Shipping estimates for new orders slipped to January 25, 2027, marking Apple's longest iPhone wait time.
  • IDC expects Apple to capture 44 percent of foldable market value in 2026 on 31 percent of units. Analysts anticipate future models may add Face ID and telephoto cameras, reshaping competitive dynamics in the emerging category.
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Apple's first foldable smartphone, the iPhone Duo, is being launched worldwide today, with fans lining up outside stores to get their hands on it. There is a long tradition among Apple fans of lining up outside its stores before new iPhones are released. In fact, in the early years of the iPhone, the phenomenon was huge, but in recent years, thanks to the ease of online ordering, it seems to have diminished.

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The Independent broke the news in London, United Kingdom on Thursday, October 8, 2026.
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