US Edition7-Eleven Launches “Next-Level” Gold Pass as It Doubles Down on Loyalty Economics
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7-Eleven Launches “Next-Level” Gold Pass as It Doubles Down on Loyalty Economics
7-Eleven is expanding its Gold Pass subscription program, rolling out new perks that extend beyond fuel discounts to include monthly bonus points, free Slurpee and coffee offers, and in-store deals on private label products. For $5.95 per month, Gold Pass now promises deeper value to frequent shoppers—and more predictable revenue and higher-margin purchases for 7-Eleven. The timing isn’t… Source
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