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Giant Shin Ramyun Cup Takes to the Thames in London
The installation used lighting, steam and oversized chopsticks to promote Shin Ramyun, alongside a UK scratch-card campaign offering cash prizes up to £5,000.
- A six-metre-high installation of a Shin Ramyun cup sailed along the Thames in London, passing Tower Bridge, the London Eye, and Big Ben, with oversized chopsticks and rising steam recreating a piping-hot bowl.
- The campaign aims to present Shin Ramyun as an enjoyable way to unwind after a busy day, with a Nongshim spokesperson calling the Thames "a symbolic part of London, where everyday city life meets some of the world's most recognisable landmarks."
- Lighting enhanced the installation's visibility after dark, while the campaign was designed to engage both local residents and international visitors in the heart of London.
- The rear of the installation highlighted "SHIN TO WIN," Nongshim's nationwide promotion running through October 31, featuring scratch cards in multipacks of Shin Ramyun, Shin Ramyun Toomba, and Shin Ramyun Kimchi sold at Tesco and Sainsbury's.
- Running approximately 12 weeks from August 10, the promotion offers cash prizes ranging from £10 to £5,000, as Nongshim aims to create multiple consumer touchpoints across the UK through combined high-visibility and retail channels.
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(Seoul = Yonhap News) Reporter Han Joo-hong = Nongshim [004370] announced on the 7th that it conducted a brand campaign floating a large Shin Ramyun cup sculpture on the River Thames in London, UK...
·Seoul, Korea (the Republic of)
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Nongshim has launched a brand promotion campaign by floating a 6-meter-tall Shin Ramyun cup sculpture on the River Thames in London, UK. By conveying the message of enjoying Shin Ramyun after work, the company is expanding its reach to local consumers through large-scale promotional events linked with major distribution channels in the UK.
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Total News Sources58
Leaning Left3Leaning Right2Center46Last UpdatedBias Distribution90% Center
Bias Distribution
- 90% of the sources are Center
90% Center
C 90%
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