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5 Ways Apple’s Marketing Evolved in the Tim Cook Era

Summary by Adweek
As longtime Apple CEO Tim Cook steps down, ADWEEK looks back on how the company’s marketing evolved during his tenure.

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5 Ways Apple’s Marketing Evolved in the Tim Cook Era

As longtime Apple CEO Tim Cook steps down, ADWEEK looks back on how the company’s marketing evolved during his tenure.

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Adweek broke the news on Tuesday, April 21, 2026.
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