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5 Insights — and a Few Surprises — From B2B Event Attendee Research
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5 Insights — and a Few Surprises — From B2B Event Attendee Research
Invision’s Evan Strange, Sam Rudelich, Michelle Bartosiewicz, and Eileen Page unpacked the agency’s annual report in a LinkedIn webinar. Several years ago, experiential marketing agency Invision launched a research and insights practice “to stay on top of shifting trends and consumer insights” that help fuel brand experiences — including at events. The agency’s recently published annual report “Business of Experiential ’26: Designing for Trust” …
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