44 Hours a Month… The Platform Koreans Watch the Most Is YouTube

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An analysis of domestic mobile media platform usage in the first half of this year revealed that short-form platforms such as YouTube and TikTok dominated the top two spots in usage time. In response, long-form OTT services are introducing short-form features, and overseas, the ultra-short drama market is surpassing the film market, indicating that content consumption patterns are rapidly shifting toward short-form content.