US EditionOpenAI rolls out new shopping features with ChatGPT search update
- OpenAI rolled out new AI-powered shopping features within ChatGPT Search on April 28, 2025, available worldwide to all users.
- OpenAI launched these features to extend ChatGPT’s capabilities into ecommerce and to compete more directly with Google’s dominant search services.
- The update enhances user experience by showing prices, reviews, images, and shoppable links from retailers like Walmart and Amazon in a conversational interface.
- OpenAI clarified that its product recommendations are independently selected without advertising intent, and the company does not earn any commission from items bought via ChatGPT.
- This expansion suggests OpenAI is pursuing ecommerce engagement and challenges Google’s search dominance by offering a user-focused alternative without ads.
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ChatGPT one-ups Google with AI-driven shopping suggestions and zero ads
The shopping upgrade is integrated into OpenAI's latest AI model, GPT-4o, and comes as ChatGPT's search function has exploded in popularity, according to the company. Users conducted more than a billion web searches through ChatGPT in the past week alone, making search one of the platform's most utilized features.Read Entire Article
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