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360-degree sustainability! How Super League Kerala is trying to build Indian football from the ground up

Summary by Times of India
As Super League Kerala prepares for its third season, the league is betting on sustainability over spectacle. CEO Mathew Joseph outlines a club-first financial model, grassroots talent development, digital innovation and global broadcasting ambitions, while introducing India's first penalty shootout-decided league format. The goal is clear: transform Kerala's football passion into a sustainable ecosystem for Indian football.

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Times of IndiaTimes of India
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360-degree sustainability! How Super League Kerala is trying to build Indian football from the ground up

As Super League Kerala prepares for its third season, the league is betting on sustainability over spectacle. CEO Mathew Joseph outlines a club-first financial model, grassroots talent development, digital innovation and global broadcasting ambitions, while introducing India's first penalty shootout-decided league format. The goal is clear: transform Kerala's football passion into a sustainable ecosystem for Indian football.

·India
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Times of India broke the news in India on Thursday, September 3, 2026.
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