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2PointZero’s Maseera acquires Egypt’s ADVA to accelerate AI-powered financial inclusion across North Africa

Summary by Zawya
Establishing ADVA as Maseera’s dedicated technology and data analytics hub for North Africa
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Maseera Acquires Egyptian Fintech Platform ADVA to Boost AI-Powered Financial Inclusion Across North Africa

Maseera Holding for Financial Investments, a portfolio company of 2PointZero, a transformational global investment platform and a subsidiary of International Holding Company (IHC), has announced the successful acquisition of ADVA, an innovative Egyptian consumer finance platform. This strategic transaction establishes ADVA as Maseera’s dedicated technology and data analytics hub for North Africa and marks a critical milestone in Maseera’s region…

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AGBIAGBI

IHC unit enters Egypt's consumer finance sector

2PointZero, a subsidiary of Abu Dhabi-listed International Holding Company (IHC), has acquired ADVA, an Egyptian consumer finance company. The buyout by Maseera Holding for Financial Investments (Maseera), a subsidiary of 2PointZero, is part of its parent company’s $1 billion investment plan, the state-run Wam news agency reported. ADVA will be Maseera’s technology and data analytics hub for North Africa, driving the latter’s regional expansion …

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ZawyaZawya

2PointZero’s Maseera acquires Egypt’s ADVA to accelerate AI-powered financial inclusion across North Africa

Establishing ADVA as Maseera’s dedicated technology and data analytics hub for North Africa

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Gulf BusinessGulf Business

2PointZero's Maseera acquires Egyptian fintech platform ADVA

By leveraging a proprietary AI-driven credit scoring model that incorporates alternative data, ADVA has successfully underwritten first-time borrowers The post 2PointZero’s Maseera acquires Egyptian fintech platform ADVA appeared first on Gulf Business.

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Gulf Business broke the news in on Thursday, April 3, 2025.
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