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Cowboys ($15.5B) Once Again Top NFL Team Valuations

Sportico says the average NFL team is now worth $9.34 billion, while nine franchises top $10 billion and the Cowboys lead at $15.5 billion.

  • On Wednesday, Sportico named the Dallas Cowboys the NFL's most valuable franchise at $15.5 billion, with the Los Angeles Rams second at $12.7 billion and the New York Giants following at $12 billion.
  • The league's 32 teams are collectively valued at $299 billion, with average franchise values increasing 31% over the past year—the largest annual jump since Sportico began tracking NFL valuations in 2020.
  • Owner Stan Kroenke's stewardship transformed the Rams from a $750 million valuation to $12.7 billion, with the SoFi Stadium project in Inglewood serving as the centerpiece of this expansion.
  • Dallas generated $1.3 billion in revenue last year, the only NFL team to surpass the billion-dollar mark, operating outside the league's shared merchandise system that generates nearly $200 million annually.
  • Market activity remains robust as the Seattle Seahawks are being sold to tech billionaire Vinod Khosla for approximately $9.612 billion, demonstrating sustained investor appetite for NFL ownership stakes.
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Bias Distribution

  • 67% of the sources are Center
67% Center

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Stadium Rant broke the news on Tuesday, August 11, 2026.
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