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2 States, 2 Abortion Ballot Measures, and the Effort to Win over Gen Z Voters

Campaigns are using social media and canvassing to win over young voters as nearly 50 million Gen Z adults shape abortion ballot fights.

  • In Idaho and Missouri, campaigns are aggressively targeting Gen Z voters ahead of November 3 ballot initiatives on abortion access, using social media and door-to-door canvassing despite economic pressures and political skepticism among young voters.
  • Missouri's measure seeks to reinstate a near-total abortion ban jettisoned by voters two years ago, while Idaho's initiative aims to restore access following the Supreme Court's 2022 decision overturning Roe v. Wade.
  • Campaign lead organizer Melanie Folwell noted engaging young voters remains challenging, as many are "cynical" and "jaded" by the political system. Economic pressures compound outreach efforts, with 34% of Gen Z adults worried about paying for groceries.
  • Religious leaders, including Catholic bishops, actively oppose these initiatives. The Catholic Diocese of Arlington stated, "People of faith have a role to play in advocating for sound public policy," framing the debate as a moral issue.
  • Youth voter registration has risen, with The Civics Center noting an increase among 18-year-olds from 35% to 42% compared to 2022. With nearly 50 million eligible Gen Z voters, organizers frame reproductive rights as a family and economic issue.
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2 states, 2 abortion ballot measures, and the effort to win over Gen Z voters

In Idaho and Missouri, where Gen Z voters are among those who will decide the future of abortion access on Election Day, campaigns are trying to reach a generation dealing with rising living costs and skepticism toward politics.

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Religion News Service broke the news in Washington, United States on Wednesday, October 14, 2026.
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