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1inch rebrands to reflect broader mission uniting DeFi and global finance

  • 1inch, the leading DeFi ecosystem, has unveiled its new visual and messaging identity at Token2049 in Singapore, along with a new website address: 1inch.com.
  • This rebrand aims to simplify DeFi and prepare it for mass adoption, reflecting the platform's scale and responsibility to serve users and B2B partners.
  • 1inch's new identity represents a financial system that is transparent, efficient, and globally accessible, with a design that emphasizes simplicity and sophistication.
  • The rebranding signifies not just a visual change but a transformative chapter in 1inch's journey.
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1inch rebrands to reflect broader mission uniting DeFi and global finance

1inch's design, messaging and product strategy aim to better reflect the platform's true scaleThe 1inch SaaS model has fueled widespread adoption by Binance, Ledger, MetaMask & more

Sergej Kunz, co-founder of 1inch from Dubai, loves the big stage. Now the smart entrepreneur has used the Web3 megaevent Token 2049 in Singapore to give his trading platform for cryptocurrencies a new image. He is therefore in good company.

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Block Telegraph broke the news in on Tuesday, September 30, 2025.
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