On Signs French Football Star Mbappé, Delivering Another Knock for Nike
- On Friday, French soccer star Kylian Mbappé announced he has left Nike to sign with Swiss sportswear brand On. Mbappé will serve as a global ambassador for the company's official entry into football.
- Ending a 20-year relationship with Nike that began in 2006 when Mbappé was eight years old, the Real Madrid star now joins On to help develop their first football footwear line. Nike had made him a centerpiece of its football marketing.
- Former star Thierry Henry, who has worked as On's Director of Football since 2025, played a key role in recruiting Mbappé. Swiss international player Sydney Schertenleib has also joined to test new products.
- On's US-listed shares rose 5% in premarket trading following the announcement, signaling market confidence. The company, backed by tennis legend Roger Federer, seeks to expand its footprint in the Americas.
- While On plans to launch its first football boots in 2027, Mbappé is expected to wear prototypes in games sooner. Co-CEO David Allemann said the brand aims to "bring On's approach to the pitch" and challenge market conventions.
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Roger Federer-Backed Billion-Dollar Brand Slammed Over Latest Deal Leading to Nike Snub
A Nike athlete breaks ties after two decades to join ON for equity and partnership stakes. Sound familiar? In 2019, the Swiss brand got Roger Federer on board using this tactic, and it seems the company has used the same blueprint to snag French soccer star Kylian Mbappé from his £14 million annual contract with […]
The sports brand of which he is a partner, investor and ambassador the Swiss legend has hired the French striker who was one of the emblems of Nike
French star Kylian Mbappe has closed a chapter in his career. After almost two decades with American sportswear giant Nike, he has signed a deal with the Swiss sportswear brand, which is making its first serious foray into the football market with one of the biggest names in world football. But he is not the only French star to join the Swiss.
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