#12 the Dead Kilometer

Seúl

Factuality

Ownership

It is known as the “dead kilometer” rule; others call it the most academic name of McLurg’s Law. The idea, born in the British press’s writings, is that the journalistic relevance of an event decreases as its distance increases. Thus, seen from London, a dead British equals five French dead, 20 Egyptians dead, 500 Indians dead and 1,000 Chinese dead in terms of deserved coverage or newsability. Geographical proximity, but also identification (cu…