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1,560 McDonald's restaurants set for major Happy Meal change
Nearly 4 million blank Happy Meal boxes will encourage kids aged 5-10 in the UK and ROI to express emotions through drawing, supporting a mental health awareness campaign.
- On Wednesday, November 5, McDonald's will roll out nearly four million 'draw how you feel meal' boxes across more than 1,560 restaurants in the UK & ROI until Tuesday, November 18.
- A McDonald's-commissioned study found 42% of UK children aged 5-10 struggle to discuss feelings, and McDonald's partnered with BBC Children in Need to `spark meaningful conversations between kids and their families.`
- Survey figures show 88% of parents say creative activities ease talking about feelings, and 47% say they help bond; Simon Antrobus said, `Art and creativity can help to give children an outlet when words aren’t enough`, and Kimberley Walsh supported the campaign.
- Organisers say the blank Happy Meal box encourages children to express emotions and supports emotional wellbeing by strengthening relationships with families.
- For the first time ever the iconic Happy Meal box will be blank, and the limited-edition 'draw how you feel meal' boxes and crayons will be available across McDonald's outlets nationwide, subject to availability.
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