Ferrari Unveils $640K Electric Car
The luxury automaker says the 1,036-horsepower model is built to attract wealthy buyers and comply with tougher emissions rules.
- Today in Rome, Ferrari unveiled the full exterior design of the Luce, its first-ever electric vehicle and first five-seater model, ending eight years of anticipation.
- The Luce's journey began in January 2018 when former Ferrari chairman and CEO Sergio Marchionne hinted at a 'prancing horse' EV to compete with Tesla at the North American International Auto Show in Detroit.
- LoveFrom, the design collective founded by Jony Ive and Marc Newson, shaped both the Luce's interior and exterior with emphasis on physical controls, while four electric motors deliver over 1,000 horsepower, enabling 62 mph in 2.5 seconds.
- Priced at approximately $640,000 in Europe starting later this year, the Luce becomes Ferrari's costliest model; U.S. customers must wait until the second quarter of 2027 with pricing not yet released.
- The Luce's curb weight of 4,982 pounds sits only around 200 pounds above the Purosangue SUV despite the 122 kWh battery, while Ferrari's proprietary sound system captures rear-axle vibrations rather than synthesizing engine noise, addressing what chief product development officer Gianmaria Fulgenzi called 'The sound has been one of the biggest challenges with this car.
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The Ferrari Luce is the first fully electric Ferrari in the brand's history, and came with everything necessary to split opinions: 1,036 hp, four doors, five seats, a design signed by Sir Jony Ive and a price of 640,000 dollars.The presentation was on May 25, 2026 in Rome, where Ferrari won its first race in 1947.The bag responded that same morning with sales.It's not that the Luce is a bad car.It's not the Ferrari that nobody expected — and the…
Ferrari’s First Fully Electric Car Gets Brutally Roasted Online With A Barrage Of Memes: “Vacuum Cleaner”
Ferrari’s standing in the automotive world has historically been defined by respect and acclaim, but that narrative shifted dramatically on Tuesday, May 26, a day after the brand revealed its electric model in Rome. The Ferrari Luce (Italian for light) is the supercar manufacturer’s first-ever four-door, five-seater car. It was developed with the help of former Apple design chief Jony Ive and his collective LoveFrom.The Luce can reportedly hit 6…
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