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Interest in ‘elbows up’ merchandise waning ahead of Canada Day, businesses say

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When Rachael Coe decided to launch an “elbows up” merchandise line at her store in Yarmouth, N.S., in March, she said it was an immediate bestseller. Within a week, Coe said her Timeless Memories shop had already made 400 sales. By the end of the first month, she had sold 2,500 products ranging from T-shirts to hoodies to car decals. Demand for items bearing Canada’s rallying cry against U.S. President Donald Trump’s tariffs and annexation threats was so high that Coe launched a website to keep up with the surgeCanada Day · Yarmouth See the Story