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Top pditechnologies.com News

How to Win Over Health-Conscious Shoppers
United States · United States

How to Win Over Health-Conscious Shoppers

Picture this: a customer walks into your store at 7 AM, coffee-deprived and running late, but instead of grabbing a sugary energy drink, they’re scanning your shelves for something that will fuel their body and their goals. Welcome to the new era of convenience retail, where “grab-and-go” is getting a serious wellness makeover. The health and wellness opportunity—and challenge Sure, you’re still competing with that c-store across the street and …Read Article
The CPG Guys: Building Shopper Loyalty with Hy-Vee CMO Kathryn Mazza
Denver, Colorado · Denver

The CPG Guys: Building Shopper Loyalty with Hy-Vee CMO Kathryn Mazza

In this episode, the CPG Guys are joined by Kathryn Mazza, CMO and president of Red Media at Hy-Vee, the Midwest retailer. She leads the platform's growth and previously worked at Dick’s Sporting Goods. This conversation ranged from customer loyalty building to retail media, data measurement and, of course, 'back to basics' in store today. Listen to the CPG Guys on Apple Podcasts - Please rate and review Listen to the CPG Guys on SpotifyKathryn …See the Story

Consumer Reports Says Kroger Uses Loyalty Programs to Collect, Predict, and Profit From Shopper Data

100% Center coverage: 1 sources
Your grocery trips are fueling a billion-dollar data business you never agreed to.Food & Wine / Getty ImagesKey PointsConsumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using this information to power its “precision marketing” division.The data collected is often inaccurate, as demonstrated by a customer whose profile misidentified his gender, education level, and income.Consumer Reports r…KrogerSee the Story

Targeted Marketing in Convenience Stores: The ROI You’ve Been Missing

Your convenience store isn’t just competing with the shop down the street anymore—it’s competing with mobile ordering, delivery apps, and any retail site that considers itself part of the ever-changing face of convenience.  In this crowded landscape, throwing marketing dollars around won’t necessarily grow your business and it doesn’t make financial sense. What does? Laser-focused targeted marketing that delivers an impressive, verifiable ROI.  …United States · United StatesRead Article

Measuring What Matters: 10 Critical KPIs for Convenience Loyalty

In convenience retail, success moves fast—and so do your customers. With high-frequency visits, impulse-driven buying, and razor-thin margins, loyalty programs must do more than engage customers. They must deliver measurable results.  That’s where KPIs come in.  A well-executed loyalty program is only as strong as the metrics behind it. Whether you’re optimizing campaign performance, driving repeat visits, or proving ROI to leadership, your abil…Denver, Colorado · DenverRead Article

The Evolution of Fuel and Convenience Loyalty Programs

In our latest C-Store Loyalty Insider blog Mindy Shouse shares her perspective on The Evolution of Fuel and Convenience Loyalty Programs.Read Article

PDI Releases Q1 2025 Threat Landscape Report: Retail Sector Under Siege

“Q1 2025 Threat Landscape Report” is call to action for retail business and cybersecurity leaders as the industry climbs to fourth most targeted ATLANTA, GEORGIA, April 29, 2025 (GlobeNewswire) – PDI Security and Network Solutions, a leading provider of managed cybersecurity services and a part of PDI Technologies, today released its latest cyber threat report: “Q1 2025 Threat Landscape Report.” The report analyzes the latest attack trends and c…Atlanta, Georgia · AtlantaRead Article

From Quick Stops to Lifestyle Hubs: Evolving C-Store Consumer Behavior

The stereotype of convenience stores being little more than a pit stop for questionable hot dogs and stale coffee is long gone. Sure, you might occasionally experience a c-store that’s seen better days, but many have transformed themselves from once-humble establishments into full-blown lifestyle destinations. Why? Competition. In addition to competing against their peers, today’s c-stores are going up against groceries, quick service restaurant…Coffee · United StatesRead Article

5 Reasons Why Loyalty is So Competitive

In the high-frequency, high-choice world of US convenience retail, loyalty isn’t just another marketing tactic—it’s a business imperative. With millions of shoppers walking into c-stores every day, the opportunity to influence purchasing behavior is enormous. But with that opportunity comes fierce competition.  Here are five reasons why convenience loyalty programs are among the most competitive in all of retail:  1. Shoppers fuel up—and show up…United States · United StatesRead Article

PDI Technologies Expands Digital Engagement Ecosystem, Payment, and Loyalty Capabilities with Acquisition of P97 Networks

Strategic addition creates comprehensive platform across convenience, fuel, and automotive markets ATLANTA, GEORGIA, April 1, 2025 (GlobeNewswire) – PDI Technologies, a global leader delivering powerful solutions and insights that serve as the backbone of the convenience retail and petroleum wholesale ecosystem, today announced its acquisition of P97 Networks, LLC. Founded in Houston, Texas, in 2012, P97 Networks is a leading mobile commerce and…Atlanta, Georgia · AtlantaRead Article

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