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Top pditechnologies.com News

Industry Leaders Set to Take the Stage at PDI Connections Live 2025

Industry Leaders Set to Take the Stage at PDI Connections Live 2025

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The Retail Marketeers and PDI Announce 2025 European Female Leaders in Convenience Recipients

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How to Win Over Health-Conscious Shoppers

Picture this: a customer walks into your store at 7 AM, coffee-deprived and running late, but instead of grabbing a sugary energy drink, they’re scanning your shelves for something that will fuel their body and their goals. Welcome to the new era of convenience retail, where “grab-and-go” is getting a serious wellness makeover. The health and wellness opportunity—and challenge Sure, you’re still competing with that c-store across the street and …United States · United StatesRead Article

The CPG Guys: Building Shopper Loyalty with Hy-Vee CMO Kathryn Mazza

In this episode, the CPG Guys are joined by Kathryn Mazza, CMO and president of Red Media at Hy-Vee, the Midwest retailer. She leads the platform's growth and previously worked at Dick’s Sporting Goods. This conversation ranged from customer loyalty building to retail media, data measurement and, of course, 'back to basics' in store today. Listen to the CPG Guys on Apple Podcasts - Please rate and review Listen to the CPG Guys on SpotifyKathryn …Denver, Colorado · DenverSee the Story

How a New Platform Addresses Grocery Labor Shortages

100% Center coverage: 1 sources
The SuperMarket Agency is tailored to help supermarkets, big-box retailers and convenience stores fill store-level management roles, CEO Steve Kamali said.See the Story

Consumer Reports Says Kroger Uses Loyalty Programs to Collect, Predict, and Profit From Shopper Data

100% Center coverage: 1 sources
Your grocery trips are fueling a billion-dollar data business you never agreed to.Food & Wine / Getty ImagesKey PointsConsumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using this information to power its “precision marketing” division.The data collected is often inaccurate, as demonstrated by a customer whose profile misidentified his gender, education level, and income.Consumer Reports r…KrogerSee the Story

Targeted Marketing in Convenience Stores: The ROI You’ve Been Missing

Your convenience store isn’t just competing with the shop down the street anymore—it’s competing with mobile ordering, delivery apps, and any retail site that considers itself part of the ever-changing face of convenience.  In this crowded landscape, throwing marketing dollars around won’t necessarily grow your business and it doesn’t make financial sense. What does? Laser-focused targeted marketing that delivers an impressive, verifiable ROI.  …United States · United StatesRead Article

Measuring What Matters: 10 Critical KPIs for Convenience Loyalty

In convenience retail, success moves fast—and so do your customers. With high-frequency visits, impulse-driven buying, and razor-thin margins, loyalty programs must do more than engage customers. They must deliver measurable results.  That’s where KPIs come in.  A well-executed loyalty program is only as strong as the metrics behind it. Whether you’re optimizing campaign performance, driving repeat visits, or proving ROI to leadership, your abil…Denver, Colorado · DenverRead Article

The Evolution of Fuel and Convenience Loyalty Programs

In our latest C-Store Loyalty Insider blog Mindy Shouse shares her perspective on The Evolution of Fuel and Convenience Loyalty Programs.Read Article

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