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Zac Brown Band Gives Free Cruise to Everyone in Audience at Sold-Out Arena Show

The giveaway covered more than 35,000 concertgoers and was valued at almost $40 million, according to a press release.

  • On Sunday, August 2, 2026, Zac Brown Band surprised more than 37,000 fans at Fenway Park in Boston with free cruise vacations, marking their record-breaking 15th consecutive sold-out show at the venue.
  • Frontman Zac Brown announced the giveaway during the 'Love & Fear' tour stop, describing it as a personal thank you to fans supporting the band throughout their career.
  • Valued at nearly $40 million, the gift allows attendees to redeem cruises on select Margaritaville at Sea sailings over the next 12 months, according to the company.
  • Attendees scanned a QR code displayed on stadium screens to claim their trips, with sign-ups required before the midnight Sunday deadline to secure the complimentary vacation.
  • While the band previously gave away four cruises per show on this 27-date tour, this Fenway gesture marks the largest audience gifting in live entertainment history.
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Boston Globe broke the news in Boston, United States on Monday, August 3, 2026.
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