YouTube Insists that a 90-Sec, Unskippable ad Format 'Isn't Something We Are Testing' — but Furious Users Say 'They Very Much Exist'

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YouTube is investigating the appearance of 90-second ads that cannot be omitted after complaints shared in recent days by some users, because it ensures that it is not a current test or a format that it has in use.

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The practice seems to be already in force!

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YouTube might look more like traditional TV. The platform is starting to show much longer ads in its TV app, and some users already report 90 seconds of duration without the possibility of omitting them. According to different reports, these ads appear during the playback of content on TVs. What has called the TVs, the TVs, the TVs, the TVs, the TVs, ...