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OpenAI Starts Testing Ads in Free Version of ChatGPT
OpenAI starts limited ad tests in ChatGPT for U.S. free and low-cost Go users, keeping paid tiers ad-free and excluding minors and sensitive topics, the company said.
- On February 9, OpenAI began testing ads in ChatGPT for logged‑in U.S. users over 18 on the Free and Go tiers, describing the rollout as a limited test to learn and listen.
- OpenAI announced last month that advertising will help offset massive costs and subsidize Free and Go plans as it scales toward a possible IPO while remaining unprofitable.
- Ads will appear at the bottom of ChatGPT responses, tailored by conversation topic and past interactions, with user controls to dismiss ads, view reasons, and manage personalization settings.
- The rollout prompted Anthropic to air Super Bowl commercials mocking ad-backed chatbots and promising Claude will stay ad-free, while OpenAI CEO Sam Altman called the ads "dishonest" amid competitor criticism.
- Beyond display ads, industry tests include Perplexity, Microsoft Copilot, Google Gemini, and Grok, with commerce features like in‑AI checkout and revenue‑sharing, indicating monetization growth.
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You Can Opt Out of Ads on ChatGPT, but It Might Not Be Worth It
It finally happened. After months of speculation, ChatGPT officially has ads. OpenAI revealed the news on Monday, announcing that ads would roll out in testing for logged-in adult users on Free and Go subscriptions. If you or your organization pays for ChatGPT, such as with a Plus, Pro, Business, Enterprise, or Education account, you won't see ads with the bot.OpenAI says that ads do not have an impact on the answers ChatGPT generates, and that …
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Total News Sources16
Leaning Left3Leaning Right1Center8Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 25%
C 67%
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