Hilton Launches Select by Hilton, Signs Boutique Chain Yotel as First Partner

Hilton launches Select by Hilton, signs boutique chain Yotel as first partner

Yotel will join Hilton’s new Select by Hilton brand

Hilton loyalists will soon have a brand-new way to earn and redeem Hilton Honors points.On March 19, Hilton unveiled a partnership with Yotel as its first Select by Hilton brand. Yotel is known for its innovative smart-room design, including clever tech-enabled features, in affordable spaces often less than 100 square feet.The partnership will mean travelers can book Yotel stays directly through Hilton's website or mobile app "in coming months."…

Yotel marks first brand in newly launched Select by Hilton collection

The pair have entered into an exclusive franchise agreement, through which Yotel will join Hilton’s network while continuing to independently manage and license its brand at 23 hotels.

Hilton Announces Exclusive Franchise Agreement with YOTEL Lifestyle Hotel Chain

Hilton Hotel Group has announced an exclusive agreement with lifestyle hotel chain YOTEL, which will provide guests yet another way to stay within the hospitality leader’s growing global portfolio.  With highly efficient hotels in urban markets, YOTEL has pioneered ways to meet changing guest needs through stays that feature smart room design, and clever tech-enabled features. The franchise agreement with YOTEL expands Hilton’s network, filling …