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Yek-o-Yek’s Brand Strategy: Positioning for Market Dominance
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Yek-o-Yek’s Brand Strategy: Positioning for Market Dominance
A recent study published in the journal *Modern Approaches in Management and Marketing* sheds light on the critical role of positioning strategy in brand selection and development, with a focus on the Yek-o-Yek Food Industries Company. The research, conducted by Ahmad Akhlaghi from the Department of Business Management at Kish International Branch, Islamic Azad University… Source
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