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LinkedIn showcases video-centric advertising strategy during NewFronts debut
LinkedIn has highlighted the rising prominence of video content on its platform during its first-ever presentation at the NewFronts event, unveiling a series of updates aimed at helping advertisers better engage users through video. According to the company, time spent on video posts has grown 36% year-on-year, with video content generating 1.4 times more engagement compared to other post formats. Additionally, LinkedIn says its in-stream video …
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