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XCMG Opens 11th Staff Arts Festival, Reaching More Than 5.3 Million Worldwide
XCMG opened its 11th Staff Arts Festival in Xuzhou on September 19, with more than 3,000 employees participating.
The festival featured employee performances, construction equipment displays, and a global livestream under the theme “Charming XCMG, Everyone Shines.”
More than 50 media outlets and social platforms carried the event, reaching over 5.3 million people and generating more than 400,000 overseas views.
A 2,000-drone, 12-scene light show highlighted the event, which grew from a 1992 staff performance into a companywide cultural festival.