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Xcaret Mandated to Stop Using Maya Cultural Symbols in Parks and Hotels

In a landmark decision that could reshape how Mexico’s tourism industry interacts with indigenous communities, the Supreme Court has ordered Grupo Xcaret to stop using Maya cultural elements in its parks, hotels, and advertising. The ruling stems from a 2022 complaint filed by El Gran Consejo Maya de Quintana Roo, which represents Maya communities in...

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Grupo Xcaret assured that it will comply with the resolution issued by the Supreme Court of Justice of the Nation (SCJN) on the commercial use of Mayan symbols, although there is still no definite date for the discussion of the case. “In your case, we will make the appropriate adjustments to keep our operations aligned with what establishes the legal criteria.”Grupo XcaretThe company advanced that, if necessary, it will adjust its operations to …

Throughout the successful business history of Grupo Xcaret, founded by Miguel Quintana Pali and the Constandse brothers, there is a common thread: the celebration of Mexican cultural values. Their concept, attractions, parks, hotels, and even their design and graphic identity reflect the colors, traditions, and creativity of those who, throughout history, have shaped the best of Mexico.

Although on Thursday, March 12, the Supreme Court of Justice of the Nation (SCJN) had scheduled the discussion of a review appeal involving Grupo Xcaret and that it was decided to postpone it to another date, this tourist company reiterated its commitment to comply with the ruling of the highest court regarding the use of Mayan symbols. “We will be attentive to the resolutions when they are resolved, according to the legality of our obligations …

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Noticias de turismo REPORTUR broke the news in on Tuesday, March 17, 2026.
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