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Xbox Slashes Game Pass Ultimate Price By $7 After October Price Hike

  • On Tuesday, Microsoft Gaming CEO Asha Sharma announced price cuts for Xbox Game Pass Ultimate and PC Game Pass, reducing the top-tier plan to $22.99 from $29.99 and the PC version to $13.99 from $16.49.
  • Acknowledging that Game Pass had become "too expensive for too many players," Sharma said the change responds to "a lot of feedback we've gotten so far" as the company aims to "recommit to our core Xbox fans."
  • However, future "Call of Duty" titles from Activision will no longer launch on Game Pass immediately; instead, these games will join the service during the following holiday season, roughly one year after their initial release.
  • Existing "Call of Duty" titles remain available for subscribers, and users retain access to Xbox Cloud Gaming and other features, as the price adjustments do not impact other Game Pass tiers in the lineup.
  • This shift occurs as major publishers including Sony and Nintendo reconsider strategies amid volatile markets and rising hardware costs, leaving Microsoft facing pressure to balance service profitability with consumer retention.
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Xbox’s new CEO decided to lower the price of Game Pass after hearing complaints from players

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  • 44% of the sources lean Left, 44% of the sources are Center
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Stevivor broke the news on Monday, April 20, 2026.
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