Xbox manager says AI is already being used in game development

Xbox manager says AI is already being used in game development

Brandon Stirrup deleted his comments from X a day after saying that AI usage is widespread in the gaming industry.

Xbox Manager: AI Already Being Used In Xbox Game Development - And Throughout the Game Industry

Should generative AI be used for videogame development? Brandon Stirrup, a strategy manager at Xbox, claims Xbox is already using AI, reports Engadget. And he also says that those who say they aren't are merely "pretending." Stirrup deactivated his social media account shortly after (though his posts have been archived elsewhere), igniting conversations about what role generative AI actually has or should have in game development. In some ways, …

Xbox Manager Says Studio Uses AI Widely Then Deletes His Account

Brandon Stirrup, a senior Xbox business strategist, claimed hundreds of colleagues use AI daily and built a game prototype with an AI agent in hours before deleting his X account within 24 hours.