Xbox CEO Reveals Wildly Ambitious Plan For Post-Layoff Growth
The plan aims to reach 500 million daily users by 2030 while expanding franchises like Minecraft into film, television, and consumer products, according to the internal memo.
- On July 30, Xbox CEO Asha Sharma shared a 'reset' memo outlining plans to reverse the brand's fortunes by the middle of 2027, focusing on major intellectual property and 'biggest new ideas'.
- Sharma's memo follows Microsoft's recent earnings report showing annual revenue declined by $1.7 billion, prompting announced cuts of 3,600 employees over the next 12 months.
- The plan calls for Xbox to reach 1 billion daily users, up from its current 100 million, requiring unprecedented annual growth of nearly 50 percent within four years.
- Future games will focus on stronger franchises, with long-term plans expanding across film, television, consumer products, sponsorship, and live experiences globally, including China; three franchises already generate more than $1 billion annually.
- Heading into 2028 and 2029, the company plans to move into businesses producing 'meaningful player value and revenue acceleration,' with a 2030 goal of sustained double-digit growth and halfway progress toward the long-term daily-player target.
17 Articles
17 Articles
XBOX Reportedly 'Wanted to Ensure' Physical Games Were Still Playable on Its Next Console Before Company Reset
Microsoft‘s recent XBOX shake-up has been nothing short of brutal. Yet it may have done more than cancel projects and cut jobs. According to new comments from industry insiders, it may have also derailed a plan that would have made Project Helix come on top of PlayStation 6. The next-gen Xbox console was supposed to come with physical game disc support instead of going full digital. “This is just kind of like, you know, potential rumory stuff, b…
Asha Sharma predicts 500 million active players on the company's platforms in 2030, but growth will only come at the end of next fiscal year. Xbox CEO looks at PlayStation and reveals plans for the future of the video game
The change of course occurs after months of mass layoffs in Microsoft and the independence of some studies like Double Fine
Xbox CEO details three-stage plan to return Xbox to growth
Xbox head Asha Sharma has laid out a long-term and detailed plan for the future priorities of the Xbox gaming platform, and it includes four key pillars that the team is going to place all of their focus on. Sharma’s plans will be more complex than just four key pillars, with lots of little moving parts and decisions, but all of what the company plans to do to bring Xbox back to form is being summarized into these four overarching categories: Co…
Coverage Details
Bias Distribution
- 100% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
