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Xbox CEO Says Microsoft Is Working on 'a Great Family of Devices' for Project Helix
Asha Sharma said Microsoft is building multiple Helix devices as the company weighs new business models and PC game support.
- During a BBC News interview at gamescom 2026, Xbox CEO Asha Sharma revealed that Project Helix will be "a great family of devices" rather than a singular next-generation console.
- Microsoft formally announced Project Helix in March, building on a 2025 "strategic multi-year partnership" with AMD to develop "a portfolio of devices" for the next-generation platform.
- Acknowledging that mass audiences won't spend "thousands of dollars" on a "console generation," Sharma stated Microsoft will explore "new business models," a strategy mirrored by the dual Xbox Series X/S approach.
- Reports suggest third parties may develop Project Helix devices, a possibility Xbox VP of next generation Jason Ronald did not deny when confirming it will be available as a first-party Xbox console.
- Alpha testing for Project Helix is not expected until 2027, according to Ronald's March statement, while the platform will feature PC game-playing capabilities amid Microsoft's strategic silence on gaming restructuring.
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28 Articles
Asha Sharma anticipates that Project Helix will bring together several devices and change the role of the next Xbox console.
·Los Angeles, United States
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Xbox CEO calls Project Helix a ‘family of devices’
According to Xbox CEO Asha Sharma, Project Helix, which she announced in March as a codename for Microsoft's "next generation console" - phrasing that seemingly implied a singular device - will actually be a "family" of devices." "We've been hard at work on a great next generation and a great family of devices for Helix, […]
·United States
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Total News Sources28
Leaning Left3Leaning Right0Center3Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
50% Center
L 50%
C 50%
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