New Head of DS Automobiles
6 Articles
6 Articles
Stellantis informed this Tuesday that Citroën brand leader Xavier Chardon will also lead DS Automobiles, bringing together the two brands under a single management structure to maximize synergies. Exclusive material for subscribers. To have full access, access the link of the material and register.
There is agitation at Stellantis. The manufacturer thoroughly restructures the direction of its brands on the European continent to stick to its development plan. The maps are redistributed, marking the end of an era for Fiat and the opening of a new chapter for Jeep and DS.
A graduate of the Institut Commercial de Nancy, 55-year-old Xavier Chardon has dedicated his entire professional career to the automotive industry. #StarGrNews
As of 1 September 2026, Xavier Chardon will assume the position of CEO of DS Automobiles, alongside his current duties as CEO of Citroën. A graduate of the Institut Commercial de Nancy, 55-year-old Xavier Chardon has dedicated his entire professional career to the automotive industry, having worked in France, Europe and China. He joined PSA in 1994 and began his career at Citroën in Italy. After several positions at the brand's headquarters, he…
As of 1 September 2026, Xavier Chardon took over the general direction of DS Automobiles, in parallel with his duties at the head of Citroën.
Xavier Chardon was announced this Monday (August 31st) as the new executive director of DS Automobiles - accumulating with the same functions he had already performed in Citroën more than a year ago.
Coverage Details
Bias Distribution
- 100% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium







