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X says it’s reducing payments to clickbait accounts

Summary by TechCrunch
X is cutting back on payments to accounts that are “flooding the timeline” with clickbait and rapid-fire news aggregation, according to its head of product Nikita Bier

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The platform will also reduce payments to users who use the word “BREAKING” in each of their posts.

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X says it’s reducing payments to clickbait accounts

X is cutting back on payments to accounts that are “flooding the timeline” with clickbait and rapid-fire news aggregation, according to its head of product Nikita Bier

·United States
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The platform of Elon Musk raises the tone against certain practices deemed harmful to its ecosystem. Nikita Bier, responsible for producing at X, announced on Saturday a significant reduction in the remuneration paid to accounts found guilty of abusive aggregation and systematic clickbait. A decision that intervenes in a context of intense tensions around the quality of the ... Read more Article X closes the eye to accounts that abuse sensationa…

X has just announced that it will reduce payments to the accounts that flood the timeline with clickbait and fast publications designed to accumulate impressions. According to TechCrunch today April 12, 2026, Elon Musk’s platform wants to penalize financially the creators who abuse the revenue sharing system —the program that distributes advertising revenue to creators verified with Premium subscription based on the engagement that their publica…

For months, it was possible to publish sensationalist hooks, to generate as many clicks as possible, to cash out its share of advertising revenues. The platform's monetization program rewarded the volume of commitment, without distinguishing quality content from a deliberately winning title. X wants to significantly reduce the payments allocated to the accounts that exploit the [...]

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technewstube.com broke the news in on Sunday, April 12, 2026.
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