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World Cup 2026: Schland in Sight - the DFB Team as a Popular Advertising Medium

Summary by Sueddeutsche Zeitung
As before every big tournament, companies advertise with the German national team before this World Cup. A small cultural history of the DFB-Elf as an advertising medium – from Nutella escape to strikers that are worth it.

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Sueddeutsche ZeitungSueddeutsche Zeitung
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World Cup 2026: Schland in Sight - the DFB Team as a Popular Advertising Medium

As before every big tournament, companies advertise with the German national team before this World Cup. A small cultural history of the DFB-Elf as an advertising medium – from Nutella escape to strikers that are worth it.

·Munich, Germany
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Sueddeutsche Zeitung broke the news in Munich, Germany on Wednesday, June 10, 2026.
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